From July 8th to 11th, the 2025 China Construction Expo (Guangzhou) concluded after four days. As the only industry leader selected for four consecutive years in CCTV's "Great National Brands" and the top-selling high-end windows and doors brand for three years running, PAIYA Windows and Doors, with its core concept of "Deep Comfort⁺ for Premium Living Spaces," presented a clear vision of "Future Ideal Living" to the industry and market. Through the deep integration of design, quality, and full-scene application, the brand successfully secured contracts in 74+ cities during the exhibition, achieving remarkable results.
Exciting New Products Unveiled——Decoding the New Paradigm of Deep Comfort⁺ Living
At this exhibition, the product strategy was the foundation of the curation, with the exhibition hall divided into three major zones: the DESIGN (Elegant Design) area, the E Class Starry 120 System Window Quality area, and the Whole Home System Windows and Doors PLUS+ Solution area. Through clear thematic divisions, the core value of the next-generation windows and doors reshaping a comfortable lifestyle was powerfully and intuitively communicated to the audience.
Shanhu Sea Series Casement Window
- Integrating the advanced technologies of the next-generation windows and doors, Soundproofing · Thermal Insulation · Safety · Aesthetics, leading the revolutionary three-dimensional beauty design of windows and doors.
- Saves up to 70% in energy every day, adding value to a carbon-neutral lifestyle.
- Awarded the American MUSE Design Gold Award.
- Embrace 1/3 of your time in deep comfort, allowing you to be effortless for the remaining 2/3 of your time.
ULTRA-OUT-180
- Panoramic Sliding Door
- Equipped with ultra-clear glass and smart electric control
- Door panels embedded into the frame for a full-glass panoramic view
- Ultra-slim 2.2 cm interlock for a minimalist visible surface
- Single panel size up to 3m x 3.5m, customizable for ultra-wide glass surfaces
- Barrier-free hidden bottom track: no tripping, no kicking, wear-resistant, typhoon-resistant, and designed for effective drainage and backflow prevention.
WQCT-120
- Exterior Wall Cladding System
- Enhances architectural appearance and protects the main structure
- Available in a variety of colors to match different styles
- JinCan Series Thermal-Break Off-Center Pivot Door
- Equipped with Dutch FritsJurgens pivot system and premium hardware — no sagging, no shifting
- Offers large opening solutions, ideal for modern luxury homes and villas.
Yalan Series Thermal-Break System Door
- Strong as steel, gentle as rain — bringing comfort and blessings to every home
- Thermal-break system structure with outstanding performance in sound insulation, heat insulation, airtightness, watertightness, and wind resistance
- Triple-layer EPDM sealing strips ensure reliable protection against extreme climates from north to south
Yalang Series All-Aluminum System Door
- Fully embedded sealing strips for superior airtight performance
- Multi-point locking security system for smart and comfortable home protection
Yahong Series All-Aluminum System Door
- Wood grain texture with a subtle metallic finish
- Thick, finely carved aluminum panels with a minimalist and timeless design
- Weather-resistant eco-friendly coating for long-lasting durability
- Fully embedded sealing strips on all sides for superior airtight performance
Fengjing Series Ultra-Slim Heavy-Duty Sliding Door
- An ultra-slim sliding door built for heavy-duty performance — your ultimate outdoor guardian
- 24.6mm interlock + concealed sash design + large operable panel for a panoramic view
- Injected frame-sash structure delivers wind resistance comparable to reinforced concrete, built to withstand strong typhoons
- Four-layer sealing strip system effectively eliminates noise from glass gasket collisions
- Equipped with motorized roller screen, smart open/close function, and high-transparency invisible mesh for mosquito protection
Bayview Full-Screen Folding Door
- Fully concealed hinge frame for a borderless panoramic view
- Creates an IMAX-level full-glass façade
- 15mm anti-pinch rubber strips gently protect your family’s safety
- 38mm thermal-break structure for excellent insulation and soundproofing
- Ideal for large apartments, villas, high-end malls, and luxury hotels
Sculpted System Window
- Integrated flat-frame design for both interior and exterior
- Curved silhouette reshapes surface aesthetics, showcasing elegant French cream-style flair
- Concealed stepped drainage system — prevents backflow while maintaining a clean look
- Equipped with German GU hardware system for high load-bearing and enhanced safety
Guangyu 40 Curtain Wall
- Ultra-clear glass + ultra-slim frames + flush design for a 360° panoramic and transparent view
- A new architectural landmark embodying the next generation of urban aesthetics
- Supports multiple functional configurations
- Customizable with single windows, integrated window-and-screen units, top-hung windows, sliding windows, and more operable options.
At the exhibition, a total of 24 new products were showcased, including highlights such as the Harmony System Window co-developed by Ya DESIGN, Bauhaus University experts, and the Gensler think tank; the Ultra-Out-180 Panoramic Sliding Door; the Exterior Wall Cladding System; the E Class Xingyao 120 System Window; the S Class-T Bayview Full-Screen Folding Door; the S Class-T Fengjing Series Ultra-Slim Heavy-Duty Sliding Door; the X Class Sculpted System Window; the S Class Guangyu 40 Curtain Wall; the MS Class Jincan Series Thermal-Break Off-Center Pivot Door; the MS Class Yalan Series Thermal-Break System Door; the MS Class Yarui Series Thermal-Break System Door; the S Class Yalang Series All-Aluminum System Door; the S Class Yahong Series All-Aluminum System Door; and the S Class Yayu Series All-Aluminum System Door.
These exhibits span multiple categories including casement windows, folding doors, entry doors, sliding doors, curtain walls, and exterior wall cladding systems—fully covering Paiya’s 4+1 product tiering strategy and its premium exclusive series. With its rich variety and advanced window and door technologies, the Paiya Windows & Doors booth became one of the most popular and highly visited destinations at the Guangzhou Construction Expo.
At this year’s Guangzhou Construction Expo, Paiya Windows & Doors attracted widespread attention from top-tier media, including National Brand, Xinhua News Agency’s China Famous Brand, Guangdong Radio and Television, and Foshan-Made for Every Home Integrated Media Center, all of whom conducted in-depth interviews with Paiya’s senior leadership.
A "Home Living Leadership Cross-Industry Exploration Group", formed by leading entrepreneurs in the doors and windows industry, senior figures from industry associations, and distinguished designers, took an in-depth tour of Paiya’s Deep Comfort⁺ First-Class Living Space. The group gave high praise and strong recognition, propelling Paiya’s brand influence across the entire expo.
In addition, Paiya hosted a special “Silkscreen Printing” interactive activity, offering visitors a hands-on experience with the origins and applications of this traditional Chinese printing technique. The event drew tens of thousands of attendees and dozens of influencers. With high-aesthetic, high-quality, and high-performance products combined with creative engagements, Paiya sparked a wave of attention at the Guangzhou Expo—emerging as one of the most talked-about brands in the industry.
Triple Honors Awarded
Brand Strength Recognized on Multiple Fronts
During the expo, Paiya Windows & Doors participated as the title sponsor of the 5th Design China Forum and was awarded the prestigious title of “Leading Brand of the 5th Design China Forum.”
At the same time, Paiya received two more major honors: the “Dream Builder Brand” award under the 2025 City Dream Builder · Design Partner Program, and the “Design Marketing Excellence” award at the 3rd Golden Collection Awards.
These three honors not only affirm Paiya’s forward-thinking vision and innovation in the field of design aesthetics, but also stand as a powerful testament to the company’s unwavering commitment to its mission:
“To serve deep-comfort living and a better life for humanity through superior window and door technology.”
National Brand Power
Successful Contracts Signed Across Dozens of Cities
Industry-wide recognition and ongoing media spotlight not only affirm Paiya Windows & Doors' capabilities, but also serve as strong proof of its brand strength.
Built on eight core brand advantages and supported by eight full-process empowerment systems, Paiya empowers franchise partners to quickly establish stores and ensures efficient operations within just 60 days.
From seizing early market opportunities to solidifying its leadership position in the industry, Paiya stands side by side with its partners—pioneering new paths in the blue ocean of opportunity and creating a new chapter of shared success and mutual growth.
Now, this journey of joint progress gains even stronger momentum — the new headquarters has officially begun construction!
Covering a building area of 150,000㎡ with an annual production capacity of 2 million ㎡, the new headquarters is a comprehensive smart industrial park integrating high-end aluminum system door and window R&D, manufacturing, marketing, and service. It will serve as Paiya Windows & Doors’ new “intelligent brain,” driving the brand’s high-end strategic development.
The 2025 China Construction Expo (Guangzhou) has successfully concluded!
Looking ahead, Paiya Windows & Doors will continue to pursue its vision of becoming a world-class Chinese leader in window and door technology. Through ongoing innovation in branding, products, channels, and services, Paiya aims to bring comfortable living into thousands of homes.
We look forward to partnering with more like-minded allies to create more “Deep Comfort” families, communities, and cities, jointly exploring new blue oceans in the window and door industry.